Saturday, December 31, 2016

Some herbal, alternative medicine sell more because of the hype, not because they are better

Live healthy and long

Rizal Philippines
December 31, 2016

This blogger came across a herbal product that did very very well in just five years, growing from mere P500,000 sales in first year to over P140,000,000 this year.  It is a berry juice with its main component imported from abroad.   It commands a hefty price, does not use mlm, and uses a different marketing strategy. Very briefly, it sells more because there is more benefit but because there is more hype.

On the other hand, there is this local juice that sells only 30% of its production locally and the rest exported to Japan and Korea (another case of the prophets not known in its own country).It only managed to grow  to 1/7 of the size of the sales of the imported product.

The imported product faces great risk because it is imported and the foreign currency fluctuation does not favor imported goods.  Furthermore, the shelf life is limited because the potency of their product is affected by the shelf life.

The indications are the same:   cancer prevention, better over all health, more energy, for more potency as a male.   They could be very well considered generic product but the difference lies in marketing.

So why pay more;  patronize our own native products and give more jobs to Pilipinos if the product is cheaper and as effective

Pilnoni Product Presentation at cheap cures










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